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Module 5 Interactive Discussion

Module 5 Interactive Discussion

Q How To Have A Successful Product Launch: My 4-Step ProcessLinks to an external site. This module has a link to a video that is curated for what we are discussing this week. The video is meant to be a supplement to the concept we are discussing. After you have viewed the videos, please answer the question I posted below. 1. Apple’s product launches over the past decade have been monumental. What makes the company so good at innovation? 2. What are the key factors contributing to Apple’s phenomenal success? 3. How important was the iPhone to Apple’s current success? Discuss the significance of the iPad and Apple Watch launches to Apple’s new-product development strategy.

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The launching of the Apple’s products over the last few decades have turned out to be monumental. It is even considered that there are no other tech companies which inspires customers like that Apple does. Since the period, Apple has been taken over by Steve Jobs, it has turned out to be the most valuable company in the entire technology field. However, this success has not taken place within a period of overnight. Apple is considered to be so well innovative only because of the visionary leadership possessed by Tim Cook and Steve Jobs.